Lucía Rodrigo is an architect, passionate about interior design and with an innate ability to find beauty in the everyday.

 

Driven by her great passion for improving the lives of her future clients, she opened her own studio with the aim of creating spaces where you can feel calm, safe and where you always want to return.

​

Inspired by the idea of beauty and home, we wanted to develop a visual identity that represents the concept of «The beauty of feeling at home» that we created for her. For Lucía, home is not a place, it is a feeling, and this is closely linked to the beauty of the space and what it makes us feel.

​

Both ideas converge in the Mediterranean – the place where she was born and a great source of inspiration for the founder. Her brand, like her home, tells her story. And her story begins in Elche, Alicante.

​

Design and Art Direction: Jorge Popolizio, Sara González

Web development: Jacobo Prol